Bernard wrote:I wonder just how much all this advertising adds to our premiums?
Probably about 20% of their revenue, I would think? With cash flow strangulated by the banking fraternity, some pretty cheap deals can be negotiated on 'air-time' from the different Terrestial v's Satellite players, I would imagine? Accordingly they probably get 'splash it everywhere' offers from the different networks.
We have witnessed a general swing, or 'paradigm shift' within our National economic profile from manufacturing and distribution, to the tertiary industries of 'finance based derogatives'. The almost complete decline of the former category, of which our cars are a sad example, has increased exponentially over the past 30 years.
How many of us can remember the old days of the BBC Home Service? Once a month on the six o'clock news they would report the 'Balance of Trade' figures. Firstly exports with the plus or minus from the previous month, and then likewise for imports. Usually there was a deficit, the announcer then went on to say - 'but after adding in 'invisible' earnings for such items as shipping and insurance the figure was' ... The overall number then followed.
Today the categories would have to be reversed.
I can no longer take the witless sop of adverts, and mostly record programmes using Sky Plus and then Fast Forward through the verbal detritus, every 15 mins or so. Crass and annoying insurance ads are particularly prevalent within these constituents. It's the supposed 'humour' to leave you with crap at the end of such cretinous presentations, that I find so depressing.
Interestingly according to industry figures, there is hardly anyone aged over 39 in the advertising business these days, and the 'bright young things' that compile this dross are mostly mid twenties, says it all for me ...